A few minutes of thought before you write will make the reply more useful. Decide what counts as a lead for you: a phone call, a form fill, a booked meeting, a sample request. Think about where those inquiries go once they arrive, and who answers them. Then list what you already have, such as an ad account, a website, a CRM or old campaign data.
None of this has to be polished. Write it the way you would explain it to a new hire. The service partner who picks up your request uses it to decide what to ask next and how to scope the work.
Useful details for the notes box
A line or two on each of these will do.
- Your website address and the pages ads would point to
- The product or service you want to promote first
- Past ad campaigns and what you learned from them
- The tools you use for email, calls and customer records
- Who on your side will approve ads and pages
- Industry rules that affect your advertising, if you know of any
No commitment until you accept
Sending this form starts a conversation and nothing more. A service partner reads your request and replies, usually by email, sometimes suggesting a call. It may ask for read-only access to an existing ad account so it can see what is running before it quotes.
Then it sends a written proposal. Scope, fees and terms are set out there, and they apply only once you accept. If you decide against it, there is nothing to cancel.